Does social media really work for financial services professionals?

by Neil D. Wernick

The plural of anecdote is not data.

There have been numerous stories, mainly and ironically through social media, about new clients and their associated assets resulting from social media activities.  It is difficult, however, to determine if we are truly seeing social media beginning to realize its predicted financial services potential or that we are unwitting collaborators in the viral spread of social mythology.  

The proliferation of social media activity and its associated investment in time and other limited resources warrant a more rigorous look into the true value of digital marketing as a viable business development strategy.  Rifkin-Wernick Associates is, therefore, undertaking an initiative designed to prove the effectiveness of finserv social media by collecting and reporting success stories. 

You can help by telling us about your social media successes:  Cases where social media brought you a new client and/or new assets from an existing client.  We've set up an easy way for you to do this on a special website set up exclusively for this purpose.

I’m inviting you to spend 5 minutes giving us a few details about your success story.  We will use your information to draft your case story, publish it on the web and, with your permission, mention your name and/or the name of your firm.

Your participation in this initiative will, hopefully, help justify current and future social media efforts as well as support the continued development of technology, guidance and other resources critical to the use social media as a cost-effective practice for financial services professionals.

To tell us about your social media successes click here.   Thanks, in advance, for your help.


Neil Wernick is a seasoned, globally-experienced financial industry executive who coaches professionals and their firms in the art and science of digital marketing, communications and client relationship management. You can find him on LinkedIn and @neilwernick. Contact neil@rifkinwernick.com.